HubSpot invented Inbound Marketing. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have. This results in engaged and informed buyers of your products and services.

In simplest terms, a growth agency is a partner whose primary goal is to help other companies grow. A growth agency looks at all aspects of digital and traditional marketing methods. They don’t stop at marketing, also looking at sales and customer service. They provide support in the following areas:

– Sales enablement

– Marketing and sales alignment

– Optimized PPC and social media advertising

– Inbound Marketing strategies, including everything from content marketing to email workflows.

– Website design and optimization

– Account-based management

– CRM Support (We recommend HubSpot)

It’s a more efficient and productive method of designing and maintaining a website. It uses user data to inform continuous changes to your site. In simpler terms, it’s a prospect and user-driven design.

Inbound Ignited takes a very different approach compared to other marketing agencies. We’ve found that businesses that understand that buyers have changed and are open to new, more modern tactics, are a good fit.  The internet is the great equalizer.  Buyers are now in total control.  A business willing to sell in the way buyers want to buy is a good fit.

Businesses that are not a good fit are those that are looking for a quick return. Inbound Marketing is a long-term investment, one that begins showing signs of payoff usually 6-8 months after the project has started.  

Inbound sales is a personalized, useful, present-day sales methodology.

Inbound salespeople focus on their prospect’s pain points, act as a trusted consultant, and adapt their sales process to the buyer journey.