Inbound marketing is a magnet that pulls potential clients to your website.
What Is Inbound Marketing?
Inbound marketing is the process of creating and distributing helpful content that allows potential customers to find your company. This strategy involves offering free valuable information to build loyalty, perhaps before the potential customer is even ready to make a purchase decision. If done right, when potential customers are ready to buy, your company has earned their trust and becomes the most obvious choice for them.
How is Inbound Marketing Different than Outbound Marketing?
Unlike outbound marketing that pushes unsolicited contact attempts at potential customers to offer your product or service, inbound marketing lures the audience in. This is accomplished with tactics such as blogs, website content, free webinars, social media and search engine optimization (SEO).
While both have a role in revenue generation, inbound marketing focuses on pulling potential buyers to your company instead of interrupting them for attention. Being discovered makes you attractive because the prospect doesn’t feel like they are being sold to.
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." - Guy Kawasaki.
Inbound Marketing tools
Valuable content is the most important weapon in the digital marketer's arsenal. To attract the target audience to your virtual doorstep, you need to create high-quality content such as blog posts, infographics, checklists, free tools, etc.
Search Engine Optimization
Not all content is created equal. Search Engine Optimization (SEO) is the process of creating and optimizing content so search engines like Google and Bing show your content at the top of the search results. Answering questions that your prospects are asking and ensuring the content is set up on your website appropriately are examples of SEO.
Social Media Marketing
Our Proven Process:
A three-phased approach in creating, implementing and sustaining an inbound marketing solution strategy.
Kickoff, set up &
Phase 1 Goals:
- Learn about your problems or pain points
- Develop a strategy to target your problems
- Create a plan for how and when things will get done
Inbound Campaign Implementation
Phase 2 Goals:
- Begin to implement strategies and solutions
- Discover if any new or different problems come up
- Deliver on results
Ongoing Management & Reporting
Phase 3 Goals:
- Implement high-impact items
- Measure and optimize performance to keep learning what works best
- On-demand support
What is the Cost And Timeline of Developing an Inbound Marketing Strategy with Inbound Ignited?
We require a minimum 3-month commitment of $3,000 per month.
What we do:
- Guide and direct you into making the best choices for you & your company.
- Be transparent and honest.
- Be your partner, not an outsource provider or another vendor.
- Be an extension of your team.
RIGHT FROM OUR LEARNING CENTER:
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