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Inbound Marketing

A Powerful Inbound Marketing Strategy Will Help Your Business Grow

Inbound marketing is a magnet that pulls potential clients to your website.  

What Is Inbound Marketing?

Inbound marketing is the process of creating and distributing helpful content that allows potential customers to find your company. This strategy involves offering free valuable information to build loyalty, perhaps before the potential customer is even ready to make a purchase decision. If done right, when potential customers are ready to buy, your company has earned their trust and becomes the most obvious choice for them.

 

 

How is Inbound Marketing Different than Outbound Marketing?

Unlike outbound marketing that pushes unsolicited contact attempts at potential customers to offer your product or service, inbound marketing lures the audience in. This is accomplished with tactics such as blogs, website content, free webinars, social media and search engine optimization (SEO).

While both have a role in revenue generation, inbound marketing focuses on pulling potential buyers to your company instead of interrupting them for attention. Being discovered makes you attractive because the prospect doesn’t feel like they are being sold to.

 

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." - Guy Kawasaki.

 

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Inbound Marketing tools

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Content

Valuable content is the most important weapon in the digital marketer's arsenal.  To attract the target audience to your virtual doorstep, you need to create high-quality content such as blog posts, infographics, checklists, free tools, etc.

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Search Engine Optimization

Not all content is created equal.  Search Engine Optimization (SEO) is the process of creating and optimizing content so search engines like Google and Bing show your content at the top of the search results. Answering questions that your prospects are asking and ensuring the content is set up on your website appropriately are examples of SEO.

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Social Media Marketing

Social media platforms can be used to connect with your audience to build your brand, increase sales, and drive website traffic. These are great avenues to promote the content you work so hard to create.
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Email Marketing

Teaching your prospects about your brand and keeping them engaged with your brand is smart. Sending timely and helpful emails to your prospects keeps them warm and engaged while allowing them to continue to learn more about your product or service solves their problem.  
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Events

Creating unique experiences in the form of webinars, online events, seminars, etc., allows you to showcase your know-how and expertise on how to solve the problems your prospects are looking for solutions to.  

Our Proven Process:

A three-phased approach in creating, implementing and sustaining an inbound marketing solution strategy.

Phase 1:
Kickoff, set up &
strategy

Phase 1 Goals:

  • Learn about your problems or pain points
  • Develop a strategy to target your problems
  • Create a plan for how and when things will get done
Phase 2:
Inbound Campaign Implementation

Phase 2 Goals:

  • Begin to implement strategies and solutions
  • Discover if any new or different problems come up
  • Deliver on results
Phase 3:
Ongoing Management & Reporting

Phase 3 Goals:

  • Implement high-impact items
  • Measure and optimize performance to keep learning what works best
  • On-demand support

What is the Cost And Timeline of Developing an Inbound Marketing Strategy with Inbound Ignited?

We require a minimum 3-month commitment of $3,000 per month. 

What we do:

  • Guide and direct you into making the best choices for you & your company.
  • Be transparent and honest.
  • Be your partner, not an outsource provider or another vendor.
  • Be an extension of your team. 

Every marketing plan we create is different because every marketing need is different. 

We can provide a custom quote, contact us for a free consultation. 

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